Beirut, November 17th 2023:
ABC successfully held its Christmas season launch event on Friday, November 17th at ABC Achrafieh. The event served as the official unveiling of its much anticipated “CELEBRATE THE MOMENT” Christmas campaign and marked the beginning of the festive season with a grand lighting ceremony of the Christmas tree.
A remarkable number of media representatives, and public figures, as well as ABC customers, families, and employees happily attended the event.
The audience was enchanted by the exceptional performance of the LeBAM Christmas Orchestra, who spread the joy of the holiday season. To further enjoy the celebrations, attendees were provided with booklets containing the lyrics of popular Christmas carols, allowing them to join in and sing along with the orchestra.
The highlight of the evening was undoubtedly the grand illumination of the ABC Christmas tree. The beautiful decorations adorning the tree promise to be a magnificent sight, truly encompassing the magic and grandeur of the festive season.
Today was to celebrate this moment together, be grateful, and spread joy when it’s needed the most. ABC has always believed in the potential of the youth generation and their will to shape a better future and we stand with our belief by supporting Le BAM orchestra that has joined us from different schools and universities. Together, we can create moments that matter and make this Christmas season truly unforgettable.As we embark on this joyous journey, ABC invites all its customers to embrace the holiday spirit, by creating lasting memories, and by offering them a wide choice of exclusive gift ideas of all kinds that will please their loved ones.
With an array of exclusive promotions, delightful events, and a festive ambiance offered throughout the festive season, ABC strives to provide an extraordinary experience for all visitors.
As every year, ABC has been providing the best experience and unique entertainment for its customers, hoping that this ceremony and the illumination of lights will be the start of a beautiful festive season ahead