Amid a festive Christmas atmosphere, ABC unwrapped the Magic of Christmas on Friday, November 18 at ABC Achrafieh to officially announce that the most wonderful time of the year is here!
“UNWRAP THE MAGIC” Christmas Campaign for 2022 is an invitation for each and everyone this Christmas to unwrap the gifts and love, untie the bows and the joys, unlace the ribbons and the smiles, and feel the magic of Christmas carols, children’s laughter and witness the enchanted spirit of the holidays!
The ceremony was attended by a remarkable number of VIPs, influencers, media, and public figures in addition to ABC employees, customers, families, kids, and tenant owners who expressed the joy they felt while watching the exquisite Christmas shows and the captivated magical spirit that was revived within them.
The launch was also an introduction to the “Christmas Shows” that will take place from December 17 to 24 at ABC Achrafieh, Dbayeh & Verdun. The entertainment shows will be for everyone to enjoy! So… kids, adults, families, lovers, and all ABC Customers get ready to be dazzled and amused throughout the festive season this year.
This year and like every year, a Christmas Wish Tree initiative will be launched in December at all ABC flagships within the Kids department in collaboration with tenants at ABC and NGO partners. ABC will be collaborating with “Sesobel” for this season to grant the kids their wishes and provide them with their gifts just in time before the New Year.
Since its inauguration in 1936, ABC has been providing the best experience and unique entertainment for its customers, hoping that this ceremony and the illumination of lights will be the start of a beautiful festive season ahead.